Following our first meeting, the group decided to choose three different cases in educational sectors. Since we are living in a fast-paced environment, our main focus turned to digital startups in educational services as follow:
TakeIELTS
TakeIELTS.net is the first computer-delivered IELTS mock tests provider in the world. The quality of our services is certified by the IELTS committee of the European Association for Education. Our tests are the closest tests to IELTS and are developed are examined by certified IELTS examiners and test writers.
Services
By taking a mock test you’ll familiarize yourself with the IELTS exam. You can take our IELTS mock tests from the comfort of your home. All you need is a computer with an internet connection. Our IELTS mock tests are full-length and they include all four IELTS skills.
Users
If you want to study abroad at a great university or move to a new country to make a better life for you and your family, You need an IELTS certificate. So every one who wants this certificate is a potential user of TakeIELTS service.
Primary Value Proposition Map
Udemy is an online learning platform aimed at professional adults and students, developed in May 2010. As of Jan 2020, the platform has more than 50 million students and 57,000 instructors teaching courses in over 65 languages. There have been over 295 million course enrollments. Students and instructors come from 190+ countries and 2/3 of students are located outside of the U.S. Udemy also has over 5,000 enterprise customers and 80% of Fortune 100 companies use Udemy for employee upskilling.
Services
Providing virtual courses in the online platform for students, these courses are recorded continuously by instructors in different languages around the world. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company. As of 2020, there are more than 150,000 courses on the website
Users
Students take courses largely as a means of improving job-related skills. As of October 2018, Udemy had over 24 million registered users since the site launched in 2010, with over 80,000 courses posted on the site, by 35,000 instructors.
Primary Value Proposition Map
Ironhack is an international school with campuses in Amsterdam, Barcelona, Berlin, Lisbon, Madrid, Mexico City, Miami, Paris and Sao Paulo, that was founded to disrupt the way we learn about technology. It sucks that we’ve been learning the same way since the Industrial Revolution, so we empower students to find meaningful careers in Web Development, UX/UI Design and Data Analytics by offering immersive learning experiences to extremely motivated people.
Services
Its higher purpose is to transform the education space by making it customer-centric and outcomes-driven. Ironhack is not only a Bootcamp; it’s a life-changing experience and a family that will always be there for you. so main courses are as follow: Web development | UX/UI design | Data analytics
Users
Students who are interested in any field of computer science and programming can attend this service. Students finish its program will be familiar with a new way of thinking and approaching problems, resulting in new jobs, promotions at their current jobs, or companies they’ve built.
Primary Value Proposition Map
References:
- TakeIELTS website| retrieved 19/2020 from: http://takeielts.net/
- Udemy website| retrieved 19/2020 from: https://www.udemy.com/
- Ironhack website| retrieved 19/2020 from: https://www.ironhack.com/en
- 10 European startups using tech to reinvent education| retrieved 19/2020 from https://www.eu-startups.com/2019/10/10-european-startups-using-tech-to-reinvent-education/
- 8 EdTech Startups That Could Reshape The Future| retrieved 19/2020 from https://magazine.startus.cc/7-edtech-startups-reshape-future-education/