Introduction

As the increasing number of users of Udemy, it has more than 150,000 courses, including courses in all the popular industries. Compared with other online education, Udemy has the following four advantages: 1, It breaks the limitation of geospatial space; 2, The charge is relatively low; 3, The course can be played by users in unlimited time; 4, Learners can easily learn what they have learned Knowledge is applied at work. As the development of Udemy, he will have more and more stakeholders. 

When making a Udemy stakeholder map, the Udemy stakeholder is divided into system creator, system supporter, private users, patterner users, direct support, indirect support, public intervenor and private intervenor. And use different colours to distinguish them. This blog describes and analyses Udemy’s stakeholders through the stakeholder map. It also discusses the importance of the stakeholder map in the service design case. This blog describes and analyses stakeholders of Udemy through the stakeholder map. It also discusses the importance of the stakeholder map in the service design case.

stakeholder-map

Stakeholders actively involved in Udemy

Stakeholders who are actively involved may directly or indirectly accept the influence of a decision, so there are individuals or groups of people who are interested in the decision (Brenner and Cochran, 1991). Without stakeholders who are actively involved, the company will not work. This kind of stakeholders are people who influence or are affected by the organization’s decisions, goals, and policies, and can be divided into strategic stakeholders and providers (Brenner and Cochran, 1991). Strategic stakeholders are groups or individuals working in an organization or project. It mainly includes the board of directors, shareholders, employees and management. Providers refer to individuals or groups outside the enterprise, but they can influence or be affected by the business of the company. These stakeholders include consumers, suppliers, creditors and the government.

In Udemy, an online education platform, his strategic stakeholders include Udemy CEO, managers, designers, developers, customer service and Udemy staff. All of these members contribute to Udemy system design and development. However, for the arrangement of strategic stakeholders in the figure, we distinguish strategic people from technology providers and then consider the degree of their participation in the service: from the outside to the centre, the degree of interaction with the service increases. By providing the role of information or consulting, users can integrate into the design, production and delivery of the solution, thereby entering the core of the solution and taking on the role of management and governance. 

In terms of Udemy providers, they can be simply divided into four broad categories of applications, media promotion, funds and users.

  • Funds: Bank and Sponsors;
  • Applications：apple store and Google;
  • Users: Employees of other companies, learners and teachers;
  • Media promotion：Advertising agencies，Social network and Search engines.

Stakeholders impacted in Udemy

Stakeholder impacted includes those stakeholders who will only benefit from your work. For instance, Udemy, as a company, needs to pay taxes like the government, so the government benefits from it. Stakeholders impacted of Udemy, it mainly includes internet providers, government, education ministry, universities, parents and friends. Internet providers, government, education ministry, and universities belong to the public intervenor, and the remaining two stakeholders belong to the private intervenor.

The importance of stakeholder map

First, stakeholder mapping is critical to the success of the project. The fact is that most projects involve a large number of stakeholders. During the analysis of stakeholders of Udemy, the different stakeholders involved in the company were identified. they were classified and a stakeholder map was drawn. Stakeholder map will help manage and analyze their expectations better.

Second, working with key stakeholders will also help project managers gain valuable insights (Brenner and Cochran, 1991). During the cooperation process, the suggestions shared by stakeholders about the project will have a positive impact on the project and have inestimable value to the success of the project.

In addition, active interaction with stakeholders will give people a better understanding of the success of the project (Olander and Landin, 2005). This is because managing expectations through stakeholder map and increasing communication with stakeholders can allow them to have a deeper understanding of the project process, thereby promoting more possibilities for cooperation. Eventually, both Udemy and the stakeholders of it can achieve a win-win situation.

In conclusion, the process of stakeholder mapping can be used as a form of risk management. Achieve the requirements of stakeholders and satisfy them, thereby reducing the risk of project failure.

References

  • Brenner, S. N., & Cochran, P. (1991). The stakeholder theory of the firm: Implications for business and society theory and research. In Proceedings of the international association for business and society (Vol. 2, pp. 897-933).
  • Olander, S., & Landin, A. (2005). Evaluation of stakeholder influence in the implementation of construction projects. International journal of project management, 23(4), 321-328.